About PIUR

PIUR Professional is a haircare brand built for salons. Every range is a protocol: a defined order of steps, a defined time in the chair and a defined temperature range. Every home care product exists to hold what the professional did. We publish what each step does and in what order, so the professional can explain the service to the client and repeat it the same way next time.

Product Benefits

Fiber Repair

Restores the hair from the inside out, rebuilding internal bonds and reinforcing strength for long-lasting resilience and health.

True Result

Each protocol has a defined order of steps, a defined time and a defined temperature range, so the same service can be repeated in the chair the same way.

Clean Form

Developed with vegan and dermatologically tested ingredients, so the professional knows what is in the bottle before it touches a client.

Heat Guard

Creates a protective shield against chemical, thermal, and mechanical stress, reducing damage and preserving integrity.

Silky Touch

Enhances shine, softness, and fluid movement, delivering a premium sensorial experience that feels luxurious to the touch.

Pro Trust

Designed exclusively for salon specialists, uniting advanced science with artistry to elevate professional results.

Where Science Meets Expertise

PIUR was born in London, a city recognized worldwide for its innovation and precision, and was developed with the unique expertise of Brazilian professionals who understand the true complexity of hair. This fusion of cultures gives PIUR its distinctive identity: the perfect balance between scientific rigor and creative excellence.

More Than Products, a Commitment

At PIUR, we believe professional beauty must be both powerful and responsible. Our commitment combines advanced technology, clean formulation, and a premium experience, so professionals can deliver results that are visible, reliable, and sustainable.

  • SCIENCE-DRIVEN


    Every formula is guided by cosmetic science and documented step by step, so the professional knows what each step does and in what order.

  • PROFESSIONAL GRADE

    Created for salon specialists. The 1 litre formats are for professional use in the chair, and the home care sizes carry the same named technologies to the client.

  • VEGAN WHERE LABELLED

    The V-Label is printed on Mask Therapy and on the four Rebonding and Reactive Pro professional products. We show it where the bottle carries it, and nowhere else.

  • HOME CARE THAT MATCHES

    Four ranges go home with the client: Sensorial Repair, Hydraluxe, Gold Ritual and Reactive Pro, each with its own named technology.

The professional systems

Sensorial Repair

Deep repair and lasting nourishment. Restores elasticity, strengthens the fibre, and leaves hair soft, shiny, and visibly healthier.

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Hydraluxe

Deep, weightless hydration. Removes mineral build up before the service, carries moisture through the fibre, and seals the result against heat and UV.

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Rebonding

Bond repair and safe realignment. Rebuilds internal strength, restores flexibility, and delivers smooth, resilient, and long-lasting results.

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Reactive Pro

Smoothness and radiant shine. Protects colour, reinforces the fibre, and delivers safe, long-lasting alignment with professional precision.

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