Dull and undernourished

Dull and undernourished

For hair that lost shine and feels empty and porous.

For
Nutrition, Hair schedule
Where
Home care, between visits

For hair that lost its shine

Hair that looks empty and porous rather than glossy, with shine that fades faster than it used to, is usually short on lipids. That is a feeding problem, not a structural one.

Lost its shine

Light does not bounce off the lengths the way it once did, even freshly washed.

Feels empty, porous

Hair feels light and a little rough, as if it is not holding onto anything.

Dull look, not damaged feel

The hair is not breaking or snapping, it simply looks tired and short on richness.

A routine to bring shine back

Wash

Gold Ritual Shampoo cleans while carrying the first dose of pistachio oil and cocoa nutrients.

Gold Ritual Shampoo (250ml) Gold Ritual Shampoo (250ml)

Condition

The Conditioner locks that wash's nourishment in and keeps shine between washes.

Gold Ritual Conditioner (250ml) Gold Ritual Conditioner (250ml)

Weekly mask

Once a week, the Mask gives a heavier ten to fifteen minute dose for very dry lengths.

Gold Ritual Mask (200g) Gold Ritual Mask (200g)

Or, weekly ampoule

Short on time that week: one Power Dose ampoule replaces the mask and conditioner, three minutes.

Ampola PowerDose Gold Ritual (15ml) Ampola PowerDose Gold Ritual (15ml)
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4 products
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Gold Ritual Shampoo (250ml) Gold Ritual Shampoo (250ml)
Home Care

Gold Ritual Shampoo (250ml)

For Nutrition

Nourishing shampoo with Pistachio Oil and LipidHoney technology.

£27.60
£27.60
Gold Ritual Mask (200g) Gold Ritual Mask (200g)
Home Care

Gold Ritual Mask (200g)

For Nutrition

Weekly Pistachio Oil mask with LipidHoney, a 10 to 15 minute treatment.

£41.40
£41.40
Gold Ritual Conditioner (250ml) Gold Ritual Conditioner (250ml)
Home Care

Gold Ritual Conditioner (250ml)

For Nutrition

Daily conditioner with Cocoa Butter and LipidHoney, for lengths and ends.

£27.60
£27.60
Ampola PowerDose Gold Ritual (15ml) Ampola PowerDose Gold Ritual (15ml)
Home Care

Ampola PowerDose Gold Ritual (15ml)

For Nutrition

Weekly single-dose treatment with Lipid PowerDose technology.

£23.00
£23.00
Is dull hair the same problem as damaged hair?
Not necessarily. Gold Ritual is built for hair that reads dull, dry or brittle rather than structurally damaged, the kind of fibre that has lost lipids from chemical services, sun, heat styling or time, and needs feeding rather than rebuilding.
Do I need a salon service for dull hair?
Not with this line. Gold Ritual is the one Piur London range the client runs entirely at home, with no professional service behind it to maintain.
Will it work on coloured or bleached hair?
Yes. Nothing on the Gold Ritual labels restricts use on coloured or bleached hair.
Do I need all four products?
No. Shampoo and conditioner are the everyday basis of the routine. The mask and the Power Dose ampoule are both optional weekly boosters, not additions on top of each other.

Match your hair to a routine

Answer a few questions about how your hair looks and feels, and the quiz will match you to the right Gold Ritual products.

Take the quiz