{"product_id":"reactive-pro-shampoo","title":"Reactive Pro Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Shampoo is Step 1, Preparation, of Piur London's two-step Reactive Pro straightening protocol. Its Deep Cleansing Purifier formula helps remove product build-up while aligning the cuticle layer, preparing the fibre to receive the LuminAlign System treatment in Step 2. The label positions it for porosity equalisation and damage prevention along the whole length, which matters most on blonde and highlighted hair, where porosity is rarely even from root to ends.\u003c\/p\u003e\n\u003cp\u003eReactive Pro Shampoo carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Smooth Therapy: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173221970160,"sku":"PIUR-RPR-PRO-SHAMPOO-1000ML","price":39.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SHAMPOO-1000ML.webp?v=1789180038","url":"https:\/\/piurlondon.com\/products\/reactive-pro-shampoo","provider":"Piur Professional","version":"1.0","type":"link"}