{"title":"Treatments","description":"\u003cp\u003eThe technical step of each protocol.\u003c\/p\u003e","products":[{"product_id":"reactive-pro-smooth-therapy","title":"Reactive Pro Smooth Therapy (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eSmooth Therapy is Step 2, Realignment, of the Reactive Pro straightening protocol. Built on the LuminAlign System, it optimises light reflection while thermally aligning the hair fibre, on a glyoxylic acid base. The label states it is engineered for blonde and sensitive hair: a violet pigment lifts the reflect while the flat iron seals the realignment.\u003c\/p\u003e\n\u003cp\u003eSmooth Therapy carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Reactive Pro Shampoo: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n\u003cp\u003eThe label caps ironing for this product at 160 to 190°C, never higher. That ceiling is lower than Piur London's other, higher-heat smoothing line, which is built for non-blonde, chemically resistant hair: the two lines share the same two-step logic, but Smooth Therapy exists specifically to protect the reflect that a higher heat range would compromise.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173222035696,"sku":"PIUR-RPR-PRO-SMOOTH-1000ML","price":251.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SMOOTH-1000ML.webp?v=1789180045"},{"product_id":"rebonding-keraplex","title":"Rebonding Keraplex (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eKeraplex is Step 2, the realignment step, of the Rebonding straightening protocol. It harnesses the B-Plex System to reconnect broken molecular bonds within the cortex, reinforcing the hair's structure while the flat iron seals the cuticle with thermal protection.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173222166768,"sku":"PIUR-REB-PRO-KERAPLEX-1000ML","price":251.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-REB-PRO-KERAPLEX-1000ML.webp?v=1789180007"},{"product_id":"spr-protein-infusion","title":"S.P.R. Protein Infusion (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eProtein Infusion is Step 1, the first Reconstruction Phase step, of the S.P.R. protocol. Its Marine Bio-Peptide System combines lightweight botanical peptides with marine minerals to help reinforce weakened areas inside the fibre, improving elasticity and resistance without weighing hair down.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103209200,"sku":"PIUR-SPR-PRO-PROTEIN-1000ML","price":138.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-PROTEIN-1000ML.webp?v=1789173296"},{"product_id":"spr-seal-and-protect","title":"S.P.R. Seal \u0026 Protect (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eSeal \u0026amp; Protect is Step 2, the second Reconstruction Phase step, of the S.P.R. protocol. Its Abyssinian Peptide Lock combines Abyssinian oil and lipids to smooth the cuticle, lock in the botanical peptides deposited in Step 1 and help preserve resistance, flexibility and softness.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103274736,"sku":"PIUR-SPR-PRO-SEAL-1000ML","price":138.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-SEAL-1000ML.webp?v=1789173299"},{"product_id":"spr-acidic-closure","title":"S.P.R. Acidic Closure (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eAcidic Closure is Step 3, the Closure Phase, of the S.P.R. protocol, and the final step of the four-step service. Its Fruit Acid Closure complex, at pH 3.5, the only pH declared on a piur London label, uses natural fruit acids to help rebalance the fibre and seal the cuticle, preserving the results of the earlier steps and leaving hair aligned, light and luminous with a mirror-shine finish.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103373040,"sku":"PIUR-SPR-PRO-CLOSURE-1000ML","price":59.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-CLOSURE-1000ML.webp?v=1789173302"},{"product_id":"stabilizer","title":"Stabilizer (500ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eStabilizer is a standalone technical safety product in the Sensorial Repair line, not a step of a fixed protocol: it stabilises and protects the hair fibre during alkaline chemical processes. It runs on the 5-Moment Protection System, built around three named technologies on the label: Seaplex® for botanical peptide molecular repair, Filcortex® to reinforce the internal structure, and Osmotic Shield® to protect the fibre during chemical stress.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103471344,"sku":"PIUR-SPR-PRO-STABILIZER-500ML","price":103.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-STABILIZER-500ML.webp?v=1789173308"},{"product_id":"hydraluxe-prime-d-tox","title":"Prime D-Tox (500ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003ePrime D-Tox Hydraluxe is Step 0, the Purify Phase, of the Hydraluxe hydration protocol. Its BioChelate Reset System, a botanical pre-treatment with ginger and marine algae, helps remove metal ions, mineral build-up and impurities while preserving the hair's natural lipid barrier, balancing porosity before the hydration steps that follow.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436690641136,"sku":"PIUR-HYD-PRO-DTOX-500ML","price":46.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-DTOX-500ML.webp?v=1789179993"},{"product_id":"hydraluxe-moisture-infusion","title":"Hydraluxe Moisture Infusion (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eMoisture Infusion is Step 2, the Core of the Protocol, of the Hydraluxe hydration protocol. Its Silky Beetonic System combines sugar beet derived amino acids with a cationic conditioning matrix to deliver deep, weightless hydration through the cortex, cuticle and surface, improving softness and manageability without weighing the hair down.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436691132656,"sku":"PIUR-HYD-PRO-INFUSION-1000ML","price":105.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-INFUSION-1000ML.webp?v=1789179998"}],"url":"https:\/\/piurlondon.com\/collections\/treatment.oembed","provider":"Piur Professional","version":"1.0","type":"link"}