{"title":"Smoothing","description":"\u003cp\u003eFor hair carrying volume and frizz the client wants brought down.\u003c\/p\u003e","products":[{"product_id":"reactive-pro-home-care-conditioner","title":"Reactive Pro Conditioner Home Care (250ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Conditioner Home Care is a daily sealing treatment infused with the ImmunityBlend technology. The label describes it as building preventive protection that shields against moisture and degradation, restoring natural shine and lasting softness while keeping the hair's resilience and structure.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48091862434032,"sku":"PIUR-RPR-HC-COND-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-HC-COND-250ML.webp?v=1789180021"},{"product_id":"reactive-pro-home-care-mask","title":"Reactive Pro Mask Home Care (200g)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Mask Home Care is an intensive treatment infused with the ImmunityBlend technology, labelled with the subtitle \"Surface Immunity\". It is the only product across the whole Reactive Pro Home Care range whose own label makes an explicit claim about a smoothing service: it helps to prolong smoothing results while building lasting protection against moisture.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48091877933296,"sku":"PIUR-RPR-HC-MASK-200G","price":41.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-HC-MASK-200G.webp?v=1789180027"},{"product_id":"reactive-pro-home-care-shampoo","title":"Reactive Pro Shampoo Home Care (250ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Shampoo Home Care is a gentle cleansing formula infused with the ImmunityBlend technology. The label describes it as removing build-up while helping to create surface immunity against future frizz, and preparing the hair to receive the conditioner while keeping its natural movement and flexibility.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48091881373936,"sku":"PIUR-RPR-HC-SHAMPOO-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-HC-SHAMPOO-250ML.webp?v=1789180032"},{"product_id":"reactive-pro-shampoo","title":"Reactive Pro Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Shampoo is Step 1, Preparation, of Piur London's two-step Reactive Pro straightening protocol. Its Deep Cleansing Purifier formula helps remove product build-up while aligning the cuticle layer, preparing the fibre to receive the LuminAlign System treatment in Step 2. The label positions it for porosity equalisation and damage prevention along the whole length, which matters most on blonde and highlighted hair, where porosity is rarely even from root to ends.\u003c\/p\u003e\n\u003cp\u003eReactive Pro Shampoo carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Smooth Therapy: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173221970160,"sku":"PIUR-RPR-PRO-SHAMPOO-1000ML","price":39.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SHAMPOO-1000ML.webp?v=1789180038"},{"product_id":"reactive-pro-smooth-therapy","title":"Reactive Pro Smooth Therapy (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eSmooth Therapy is Step 2, Realignment, of the Reactive Pro straightening protocol. Built on the LuminAlign System, it optimises light reflection while thermally aligning the hair fibre, on a glyoxylic acid base. The label states it is engineered for blonde and sensitive hair: a violet pigment lifts the reflect while the flat iron seals the realignment.\u003c\/p\u003e\n\u003cp\u003eSmooth Therapy carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Reactive Pro Shampoo: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n\u003cp\u003eThe label caps ironing for this product at 160 to 190°C, never higher. That ceiling is lower than Piur London's other, higher-heat smoothing line, which is built for non-blonde, chemically resistant hair: the two lines share the same two-step logic, but Smooth Therapy exists specifically to protect the reflect that a higher heat range would compromise.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173222035696,"sku":"PIUR-RPR-PRO-SMOOTH-1000ML","price":251.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SMOOTH-1000ML.webp?v=1789180045"},{"product_id":"rebonding-keraplex","title":"Rebonding Keraplex (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eKeraplex is Step 2, the realignment step, of the Rebonding straightening protocol. It harnesses the B-Plex System to reconnect broken molecular bonds within the cortex, reinforcing the hair's structure while the flat iron seals the cuticle with thermal protection.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173222166768,"sku":"PIUR-REB-PRO-KERAPLEX-1000ML","price":251.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-REB-PRO-KERAPLEX-1000ML.webp?v=1789180007"},{"product_id":"rebonding-shampoo","title":"Rebonding Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eRebonding Shampoo is Step 1, the preparation step, of the Rebonding straightening protocol. Its Deep Cleansing Purifier formula helps remove residual build-up while equalising porosity across the fibre, preparing the cortex to receive the B-Plex System treatment in Step 2, Keraplex. Formaldehyde free and V-Label certified vegan, the same two seals carried by Keraplex, so the full two step service is formaldehyde free from the first rinse.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173222199536,"sku":"PIUR-REB-PRO-SHAMPOO-1000ML","price":39.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-REB-PRO-SHAMPOO-1000ML.webp?v=1789180013"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/collections\/piur-concern-smoothing.webp?v=1789241749","url":"https:\/\/piurlondon.com\/collections\/smoothing.oembed","provider":"Piur Professional","version":"1.0","type":"link"}