{"title":"Shampoo","description":"\u003cp\u003eCleansing, professional and home care.\u003c\/p\u003e","products":[{"product_id":"reactive-pro-home-care-shampoo","title":"Reactive Pro Shampoo Home Care (250ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Shampoo Home Care is a gentle cleansing formula infused with the ImmunityBlend technology. The label describes it as removing build-up while helping to create surface immunity against future frizz, and preparing the hair to receive the conditioner while keeping its natural movement and flexibility.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48091881373936,"sku":"PIUR-RPR-HC-SHAMPOO-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-HC-SHAMPOO-250ML.webp?v=1789180032"},{"product_id":"reactive-pro-shampoo","title":"Reactive Pro Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Shampoo is Step 1, Preparation, of Piur London's two-step Reactive Pro straightening protocol. Its Deep Cleansing Purifier formula helps remove product build-up while aligning the cuticle layer, preparing the fibre to receive the LuminAlign System treatment in Step 2. The label positions it for porosity equalisation and damage prevention along the whole length, which matters most on blonde and highlighted hair, where porosity is rarely even from root to ends.\u003c\/p\u003e\n\u003cp\u003eReactive Pro Shampoo carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Smooth Therapy: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173221970160,"sku":"PIUR-RPR-PRO-SHAMPOO-1000ML","price":39.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SHAMPOO-1000ML.webp?v=1789180038"},{"product_id":"rebonding-shampoo","title":"Rebonding Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eRebonding Shampoo is Step 1, the preparation step, of the Rebonding straightening protocol. Its Deep Cleansing Purifier formula helps remove residual build-up while equalising porosity across the fibre, preparing the cortex to receive the B-Plex System treatment in Step 2, Keraplex. Formaldehyde free and V-Label certified vegan, the same two seals carried by Keraplex, so the full two step service is formaldehyde free from the first rinse.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173222199536,"sku":"PIUR-REB-PRO-SHAMPOO-1000ML","price":39.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-REB-PRO-SHAMPOO-1000ML.webp?v=1789180013"},{"product_id":"spr-shampoo","title":"S.P.R. Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eS.P.R. Shampoo is Step 0, the Preparation Phase, of the S.P.R. (Sensorial Porosity Reconstruction) protocol. Its Botanic Purifying Complex, built on plant-derived biopolymers, helps remove impurities and product build-up without stripping the fibre, preserving its integrity and preparing it to receive the botanical peptides in Step 1.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103176432,"sku":"PIUR-SPR-PRO-SHAMPOO-1000ML","price":46.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-SHAMPOO-1000ML.webp?v=1789173293"},{"product_id":"gold-ritual-home-care-shampoo","title":"Gold Ritual Shampoo (250ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eGold Ritual Shampoo is a nutritive, gentle cleanser infused with Pistachio Oil. It runs on the LipidHoney technology, the same technology shared with the Conditioner and Mask in the Gold Ritual Home Care range, offering deep nourishment and radiant shine while protecting the hair's internal structure. The range's fourth product, the Power Dose ampoule, carries its own distinct technology, named Lipid PowerDose on its label.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436689461488,"sku":"PIUR-GLD-HC-SHAMPOO-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-GLD-HC-SHAMPOO-250ML.webp?v=1789179969"},{"product_id":"hydraluxe-home-care-shampoo","title":"Hydraluxe Shampoo Home Care (250ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eHydraluxe Shampoo Home Care is a gentle cleanser infused with Amazonian tucuma oil. It runs on the TucumaVault technology, the same technology carried across the whole Hydraluxe Home Care range, and it helps to deliver continuous hydration without weight while protecting the hair's internal structure.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436689690864,"sku":"PIUR-HYD-HC-SHAMPOO-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-HC-SHAMPOO-250ML.webp?v=1789179985"},{"product_id":"hydraluxe-shampoo","title":"Hydraluxe Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eHydraluxe Shampoo is Step 1, the Cleansing Phase, of the Hydraluxe hydration protocol. Powered by sugar beet derived amino acids, its AminoShield Cleanse helps cleanse without stripping the fibre, retaining moisture and preserving the hair's natural softness and shine while preparing it for Step 2.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436691329264,"sku":"PIUR-HYD-PRO-SHAMPOO-1000ML","price":105.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-SHAMPOO-1000ML.webp?v=1789180002"},{"product_id":"spr-home-care-shampoo","title":"S.P.R. Shampoo Home Care (250ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eS.P.R. Shampoo Home Care is a cleansing formula infused with Botanical Peptides. It runs on the AcerolaForce technology, the same technology carried across the whole S.P.R. Home Care range, designed to visibly transform damaged hair while protecting the hair's internal structure, working towards what the label calls Structural Longevity.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436693590256,"sku":"PIUR-SPR-HC-SHAMPOO-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-HC-SHAMPOO-250ML.webp?v=1789180070"}],"url":"https:\/\/piurlondon.com\/collections\/shampoo\/use-pro.oembed","provider":"Piur Professional","version":"1.0","type":"link"}