{"title":"Reactive Pro Professional","description":null,"products":[{"product_id":"reactive-pro-shampoo","title":"Reactive Pro Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Shampoo is Step 1, Preparation, of Piur London's two-step Reactive Pro straightening protocol. Its Deep Cleansing Purifier formula helps remove product build-up while aligning the cuticle layer, preparing the fibre to receive the LuminAlign System treatment in Step 2. The label positions it for porosity equalisation and damage prevention along the whole length, which matters most on blonde and highlighted hair, where porosity is rarely even from root to ends.\u003c\/p\u003e\n\u003cp\u003eReactive Pro Shampoo carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Smooth Therapy: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173221970160,"sku":"PIUR-RPR-PRO-SHAMPOO-1000ML","price":39.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SHAMPOO-1000ML.webp?v=1789180038"},{"product_id":"reactive-pro-smooth-therapy","title":"Reactive Pro Smooth Therapy (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eSmooth Therapy is Step 2, Realignment, of the Reactive Pro straightening protocol. Built on the LuminAlign System, it optimises light reflection while thermally aligning the hair fibre, on a glyoxylic acid base. The label states it is engineered for blonde and sensitive hair: a violet pigment lifts the reflect while the flat iron seals the realignment.\u003c\/p\u003e\n\u003cp\u003eSmooth Therapy carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Reactive Pro Shampoo: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.\u003c\/p\u003e\n\u003cp\u003eThe label caps ironing for this product at 160 to 190°C, never higher. That ceiling is lower than Piur London's other, higher-heat smoothing line, which is built for non-blonde, chemically resistant hair: the two lines share the same two-step logic, but Smooth Therapy exists specifically to protect the reflect that a higher heat range would compromise.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48173222035696,"sku":"PIUR-RPR-PRO-SMOOTH-1000ML","price":251.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-PRO-SMOOTH-1000ML.webp?v=1789180045"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/collections\/piur-capa-piur-rpr-pro.webp?v=1789241738","url":"https:\/\/piurlondon.com\/collections\/piur-rpr-pro.oembed","provider":"Piur Professional","version":"1.0","type":"link"}