{"title":"Blonde and highlighted","description":"\u003cp\u003eFor lightened, highlighted and chemically sensitised hair.\u003c\/p\u003e","products":[{"product_id":"reactive-pro-home-care-conditioner","title":"Reactive Pro Conditioner Home Care (250ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Conditioner Home Care is a daily sealing treatment infused with the ImmunityBlend technology. The label describes it as building preventive protection that shields against moisture and degradation, restoring natural shine and lasting softness while keeping the hair's resilience and structure.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48091862434032,"sku":"PIUR-RPR-HC-COND-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-HC-COND-250ML.webp?v=1789180021"},{"product_id":"reactive-pro-home-care-mask","title":"Reactive Pro Mask Home Care (200g)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Mask Home Care is an intensive treatment infused with the ImmunityBlend technology, labelled with the subtitle \"Surface Immunity\". It is the only product across the whole Reactive Pro Home Care range whose own label makes an explicit claim about a smoothing service: it helps to prolong smoothing results while building lasting protection against moisture.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48091877933296,"sku":"PIUR-RPR-HC-MASK-200G","price":41.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-HC-MASK-200G.webp?v=1789180027"},{"product_id":"reactive-pro-home-care-shampoo","title":"Reactive Pro Shampoo Home Care (250ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eReactive Pro Shampoo Home Care is a gentle cleansing formula infused with the ImmunityBlend technology. The label describes it as removing build-up while helping to create surface immunity against future frizz, and preparing the hair to receive the conditioner while keeping its natural movement and flexibility.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":48091881373936,"sku":"PIUR-RPR-HC-SHAMPOO-250ML","price":27.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-RPR-HC-SHAMPOO-250ML.webp?v=1789180032"},{"product_id":"spr-shampoo","title":"S.P.R. Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eS.P.R. Shampoo is Step 0, the Preparation Phase, of the S.P.R. (Sensorial Porosity Reconstruction) protocol. Its Botanic Purifying Complex, built on plant-derived biopolymers, helps remove impurities and product build-up without stripping the fibre, preserving its integrity and preparing it to receive the botanical peptides in Step 1.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103176432,"sku":"PIUR-SPR-PRO-SHAMPOO-1000ML","price":46.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-SHAMPOO-1000ML.webp?v=1789173293"},{"product_id":"spr-protein-infusion","title":"S.P.R. Protein Infusion (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eProtein Infusion is Step 1, the first Reconstruction Phase step, of the S.P.R. protocol. Its Marine Bio-Peptide System combines lightweight botanical peptides with marine minerals to help reinforce weakened areas inside the fibre, improving elasticity and resistance without weighing hair down.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103209200,"sku":"PIUR-SPR-PRO-PROTEIN-1000ML","price":138.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-PROTEIN-1000ML.webp?v=1789173296"},{"product_id":"spr-seal-and-protect","title":"S.P.R. Seal \u0026 Protect (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eSeal \u0026amp; Protect is Step 2, the second Reconstruction Phase step, of the S.P.R. protocol. Its Abyssinian Peptide Lock combines Abyssinian oil and lipids to smooth the cuticle, lock in the botanical peptides deposited in Step 1 and help preserve resistance, flexibility and softness.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103274736,"sku":"PIUR-SPR-PRO-SEAL-1000ML","price":138.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-SEAL-1000ML.webp?v=1789173299"},{"product_id":"spr-acidic-closure","title":"S.P.R. Acidic Closure (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eAcidic Closure is Step 3, the Closure Phase, of the S.P.R. protocol, and the final step of the four-step service. Its Fruit Acid Closure complex, at pH 3.5, the only pH declared on a piur London label, uses natural fruit acids to help rebalance the fibre and seal the cuticle, preserving the results of the earlier steps and leaving hair aligned, light and luminous with a mirror-shine finish.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436103373040,"sku":"PIUR-SPR-PRO-CLOSURE-1000ML","price":59.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-SPR-PRO-CLOSURE-1000ML.webp?v=1789173302"},{"product_id":"spr-full-protocol-kit","title":"S.P.R. Full Protocol (4-Step Kit)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eS.P.R. Full Protocol bundles the four steps of the S.P.R. (Sensorial Porosity Reconstruction) service into a single kit: S.P.R. Shampoo (Step 0), Protein Infusion (Step 1), Seal \u0026amp; Protect (Step 2) and Acidic Closure (Step 3). Together they clean, infuse botanical peptides into the cortex, lock the peptides in place and close the cuticle at pH 3.5, in one appointment of roughly 30 minutes' chair time.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is in the kit\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eS.P.R. Shampoo, 1000ml, Step 0, Preparation Phase\u003c\/li\u003e\n  \u003cli\u003eProtein Infusion, 1000ml, Step 1, Reconstruction Phase\u003c\/li\u003e\n  \u003cli\u003eSeal \u0026amp; Protect, 1000ml, Step 2, Reconstruction Phase\u003c\/li\u003e\n  \u003cli\u003eAcidic Closure, 1000ml, Step 3, Closure Phase, pH 3.5\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436282712304,"sku":"PIUR-KIT-SPR-FULL","price":333.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-KIT-SPR-FULL.webp?v=1789173311"},{"product_id":"hydraluxe-balm","title":"Hydraluxe Balm (300g)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eHydraluxe Balm is Step 3, the Sealing Phase, of the Hydraluxe hydration protocol. Its GlossFrame Shield System is a lightweight leave-in balm that smooths the cuticle, seals in the hydration of Steps 0 to 2, and helps protect against heat, UV exposure and humidity, leaving hair sleek, soft and luminous.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436690378992,"sku":"PIUR-HYD-PRO-BALM-300G","price":39.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-BALM-300G.webp?v=1789179989"},{"product_id":"hydraluxe-prime-d-tox","title":"Prime D-Tox (500ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003ePrime D-Tox Hydraluxe is Step 0, the Purify Phase, of the Hydraluxe hydration protocol. Its BioChelate Reset System, a botanical pre-treatment with ginger and marine algae, helps remove metal ions, mineral build-up and impurities while preserving the hair's natural lipid barrier, balancing porosity before the hydration steps that follow.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436690641136,"sku":"PIUR-HYD-PRO-DTOX-500ML","price":46.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-DTOX-500ML.webp?v=1789179993"},{"product_id":"hydraluxe-moisture-infusion","title":"Hydraluxe Moisture Infusion (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eMoisture Infusion is Step 2, the Core of the Protocol, of the Hydraluxe hydration protocol. Its Silky Beetonic System combines sugar beet derived amino acids with a cationic conditioning matrix to deliver deep, weightless hydration through the cortex, cuticle and surface, improving softness and manageability without weighing the hair down.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436691132656,"sku":"PIUR-HYD-PRO-INFUSION-1000ML","price":105.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-INFUSION-1000ML.webp?v=1789179998"},{"product_id":"hydraluxe-shampoo","title":"Hydraluxe Shampoo (1000ml)","description":"\u003c!-- piur:aviso-entrega --\u003e\n\u003cp\u003e\u003cstrong\u003eDispatch from 1 October 2026.\u003c\/strong\u003e Orders placed now are reserved and dispatched from that date.\u003c\/p\u003e\n\u003c!-- \/piur:aviso-entrega --\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cp\u003eHydraluxe Shampoo is Step 1, the Cleansing Phase, of the Hydraluxe hydration protocol. Powered by sugar beet derived amino acids, its AminoShield Cleanse helps cleanse without stripping the fibre, retaining moisture and preserving the hair's natural softness and shine while preparing it for Step 2.\u003c\/p\u003e\n","brand":"Piur London","offers":[{"title":"Default Title","offer_id":50436691329264,"sku":"PIUR-HYD-PRO-SHAMPOO-1000ML","price":105.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/files\/PIUR-HYD-PRO-SHAMPOO-1000ML.webp?v=1789180002"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/5647\/9216\/collections\/piur-concern-blonde.webp?v=1789242023","url":"https:\/\/piurlondon.com\/collections\/blonde-and-highlighted.oembed","provider":"Piur Professional","version":"1.0","type":"link"}